Upcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter
Television audience numbers have declined over the past decade as viewing choices expand and the audience splinters – and the upcoming Academy Awards reflects that trend, with current audience levels...
View ArticleE-Commerce Sales in ’07 Up 19% vs. ’06, Q4 Sales Up 4.6% from Q3
US retail e-commerce sales in 2007 were up 19.0% from 2006, whereas total retail sales were up 4.0% in the same period, according to the most-recent estimates from the Census Bureau of the Department...
View ArticleTop Brands – Ranked by Customer Loyalty and Engagement
Consumer connectivity and control, a changing media environment, and a wide variety of seemingly undifferentiated brands have caused an important shift in “drivers” (motivators) of consumer loyalty and...
View Articlead:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa‘s annual survey of ad:tech...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-16-08
Highlights: American Idol overtook Deal or No Deal to become the most-visited TV show website for the week, and Jericho entered the top 10 for the first time, at No. 6. Note: Rankings are based on...
View ArticleBusinesses Find Case for Social Responsibility
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue...
View ArticleInternet Opportunity Knocks as Newspaper Website Audiences Grow
US newspaper website audience coverage has grown 14% – from 6.4% for the 12 months ended Sept. 2005, to 7.3% for the 12 months ended March 2007 – and that online audience growth is mitigating print...
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